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ABOUT ME
My path is shaped by professional sports, music, and live marketing. As a DFB A-license coach, I worked in elite youth football at 1. FC Kaiserslautern and SV Wehen Wiesbaden, while at the same time building a strong connection to music - from producing to curating and organizing events in this industry.
Today, I bring these worlds and my strengths together as Co-Founder of Studio Excite, an event agency focused on creating unique live experiences, and secondly as Associate Director Live Marketing at Fidelity International, a global asset management company providing investment solutions and financial services to individuals and institutions.
BIOGRAPHY
Fidelity International
Associate Director Live Marketing
‘22 – Now
April 2026 - Now | Associate Director Live Marketing
Feb 2022 - March 2026 | Senior Manager Live Marketing
Since February 2022 I have been leading the live marketing initiatives of Fidelity International, a global asset management company providing investment solutions and financial services to individuals and institutions, across Germany. In this role, I craft experiences that resonate with our audiences while ensuring strong and consistent representation of the Fidelity brand.
Key Responsibilities: Live Marketing (Digital, hybrid, live), Live Broadcasting, Video/Content Production, Budget Oversight
Additional function: Orchestrated multiple European and global projects internally and externally, managing live productions across various countries and showcasing Fidelity's reach and expertise on an international stage
Studio Excite
Co-Founder
‘18 – Now
Studio Excite is a full-service partner for distinctive events and live communication, shaped by a strong content-driven perspective.
As Co-Founder of Studio Excite, I develop digital, hybrid, and live formats that create meaningful and lasting impact. Our work has brought us together with leading brands and personalities including SAP, adidas, BOSS, Merck, and Lena Gercke. Across a wide range of industries, from lifestyle and beauty to legal or software, we create experiences ranging from influencer and PR events to global summits, launch moments, brand and content productions as well as in-house exhibitions.
Within the music industry, this has also included selected events featuring artists such as Layton Giordani, ARTBAT, Innellea, and many more.
INSTINCT sports management
Co-Founder
‘17 – '20
Managing public relations and building the athlete's brand image.
Providing career advice and guidance to soccer athletes.
AXA
Investment consultant
‘15 – ‘17
Advising clients on investment strategies and financial planning based on their financial goals and risk tolerance. Analyzing market trends and economic conditions to provide informed investment recommendations.
1. FC Kaiserslautern
DFB A-License Coach (UEFA A Level)
‘15 – ‘17
July 17 - Oct. 17 | Under-17s head coach (U17 Bundesliga SÜD/SÜDWEST)
Part of the Sports Advisory Board alongside the first team's coach & sports director
Advancement of video analysis in the performance sector
Management of the Top Talent Training program
Referent for the BDFL (German Football Coaches Association)
July 16 - June 17 | Under-16s head coach (U17 Regional League)
Part of the Sports Advisory Board alongside the first team's coach & sports director
Advancement of video analysis in the performance sector
Management of the Top Talent Training program
Referent for the BDFL (German Football Coaches Association)
Feb. 16 - June 16 | Under-16s head coach (U17 Regional League)
Champions Southwest Regional League 2015/2016
Part of the Sports Advisory Board alongside the first team coach & sports director.
Advancement of video analysis in the performance sector
Management of the Top Talent Training program
Referent for the BDFL (German Football Coaches Association)
July 15 - Feb. 16 | Under-16s assistant coach (U17 Regional League)
Assistant coach of Head Coach Guido Hoffmann
SV Wehen 1926 Wiesbaden
DFB B-License Coach (UEFA B Level)
‘11 – ‘15
July 14 - June 15 | Under-15s head coach (Hessenliga)
July 13 - June 14 | Under-14s head coach (U15 Gruppenliga)
Champion C-Junioren Gruppenliga 2013/2014
July 12 - June 13 | Under-14s head coach (U15 Gruppenliga)
July 11 - June 12 | Under-16s head coach (U17 Gruppenliga)
Champion B-Junioren Gruppenliga 2011/2012
Deutsche Bank Group / Postbank Filialvertrieb AG
Apprenticing as a Banker (IHK)
‘12 – ‘14
Banking apprenticeship (IHK) in cooperation with Frankfurt School of Finance & Management
Co-Founder Studio Excite
Associate Director Live Marketing Fidelity International
DFB A-License Coach (UEFA A Level)
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LIVE MARKETING & EVENT
I create experiences across different worlds – from international corporate formats to lifestyle, beauty, music, and culture.
Always with one goal: to create moments that resonate. Experiences that bring people together, feel right in the moment, and stay beyond it.
This includes formats from influencer and PR events to brand and content productions, as well as proprietary music formats. From exclusive concerts at Soho House and curated electronic event series with international artists to collaborations with brands such as adidas with Leon Goretzka, BOSS, Marc Jacobs, Parsa Beauty, and Coty with Lena Gercke.
In the corporate space, I work on international formats for brands like SAP, Merck, and Fidelity International – including large-scale global events. During the pandemic, this expanded into digital formats, such as one of the first large-scale digital editions of the New World Summit featuring speakers like Mario Draghi. Today, this continues in webinars and hybrid experiences.
Sport remains a constant. With formats like the Taktik Talk, I bring perspectives from professional football into new contexts – working with figures from the German Football Association, including Rudi Völler and Sandro Wagner. In the end, it’s always about inspiring people and creating experiences that stay.
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DFB A-License Coach
(UEFA A Level)
As an A-license coach, I worked within elite youth football structures at 1. FC Kaiserslautern (2015–2017) and SV Wehen Wiesbaden (2011–2015), shaping teams, developing players, and competing at the highest level of youth football.
Across different age groups, this included multiple championship-winning seasons, among them unbeaten titles and league successes at U14 and U17 level.
At 1. FC Kaiserslautern, this led to one of the club’s first U17 regional league championship title in years and subsequent work with the new Bundesliga team.
Beyond coaching, I was part of the club’s sporting advisory board, working closely with the professional department to further develop and refine the club’s football philosophy. In parallel, I contributed as an external speaker for the BDFL, delivering coaching education and sharing practical insights from my work in elite youth football.
During the U17 Bundesliga season, I made the conscious decision to shift my focus towards live and sports marketing, building on the same principles of performance, structure, and team dynamics beyond the pitch.
Record & Highlights (2011 - 2017)
162 games coached: 111 wins, 22 draws, 29 losses, 359 points
2015/2016
U17 Champions Southwest Regional League
During the winter break, I took over the team as head coach, having previously been part of the staff as assistant coach.
From that point on, we went unbeaten throughout the entire year of 2016 and secured the championship ahead of Mainz 05 & 1. FC Saarbrücken
2013/2014
U15 Champion Junioren Gruppenliga
In the 2013/2014 season, I led the U14 team as Head Coach to win the U15 Gruppenliga championship, competing successfully against older age groups.
2011/2012
U17 Champion Junioren Gruppenliga
In the 2011/2012 season, I led the U16 team as Head Coach to win the U17 Gruppenliga championship, competing successfully against older age groups.